Artificial intelligence (AI) in fashion is no longer a secret and has widely been used to mostly help businesses to streamline processes and increase sales. But the skillsets of fashion designers and computer scientists are miles apart, so it's not until recently that the creative applications of AI in this industry have been explored. "Initial uses of artificial intelligence have focused on quantifiable business needs, which has allowed for start-ups to offer a service to brands," Matthew Drinkwater, head of the fashion innovation agency (FIA) at London College of Fashion (LCF), told Forbes. "Creativity is much more difficult to quantify and therefore more likely to follow behind." Seeing the opportunity for AI to play a bigger role in the creative process, LFC has launched an AI course aiming to develop creative fashion solutions and experiences that challenge the current approaches to fashion design.

This Friday, Artificial Intelligence fashion startup Bigthinx, in partnership with Fashinnovation, will live stream the first fully digital 3D Virtual Fashion Show (including digitised human models) since the coronavirus pandemic forced the fashion industry online. The'virtual' aspect is that the models and clothes are being created using 3D digital design, rendering, and animation, based on technical data (including garment measurements) and photographs of the models and clothes. This will be the first time many fashion professionals have seen virtual fashion since the industry-wide discussions about implementing it ramped up, following the coronavirus-induced lockdown. The realization that digital fashion will be a critical long-term solution rather than a temporary measure is evident in industry announcements from Helsinki Fashion Week, the first to declare they will show 3D virtual fashion shows for the upcoming season and beyond, before Covid-19 forced Milan, New York and others to follow suit. In creating this 3D virtual show, with opportunity comes numerous challenges, especially for a technology company known for its'body scan' avatar solution based on just two photos and a selfie from a smartphone.